True Bio Electric Corp
Full-Funnel Social Campaign (UGC + Meta Ads)
Objective:
True Bio Electric Corp sought to boost awareness, engagement, and direct bookings for their wellness and therapy services. The goal was to design a full-funnel social strategy that leveraged authentic user experiences while optimizing paid performance across Meta platforms.
Strategy Overview
1. User-Generated Content (UGC):
Encouraged real customers to share their treatment journeys through testimonials, short videos, and before-and-after stories. This content became the foundation for the brand’s authenticity-driven social presence.
2. Meta Ads Integration:
Developed a performance-driven Meta Ads structure targeting each stage of the funnel:
Awareness: Lifestyle-focused UGC videos to spark curiosity.
Consideration: Educational and product-benefit content retargeting engaged users.
Conversion: Dynamic remarketing ads built from high-performing UGC assets to drive bookings.
3. Remarketing Engine:
A creative library of 300+ verified UGC assets was established for continuous ad refresh and performance testing ensuring content fatigue was minimized and conversion rates stayed consistent.
Results (30 Days Post Launch)
+42% growth in social engagement across Meta platforms
+28% increase in direct bookings attributed to campaign conversions
300+ UGC assets repurposed for ongoing remarketing cycles
Key Takeaways
Authentic, customer-led storytelling outperformed traditional ad creatives.
Full-funnel alignment ensured consistent brand presence from awareness to action.
Continuous testing and UGC variation significantly improved ROAS and reduced CPA.
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True Bio Electric Corp Full-Funnel Social Campaign (UGC + Meta Ads) Objective:True Bio Electric Corp sought to boost awareness, engagement, and direct bookings for their wellness and therapy services. The goal was to design a full-funnel social strategy that leveraged authentic user experiences while optimizing paid performance across Meta platforms. Strategy Overview […]